Forget celebrity endorsements and million-follower accounts. The real goldmine in influencer marketing lies with creators who have 1,000 to 100,000 followers – micro-influencers. These content creators deliver 60% higher engagement rates and generate 6.7x more cost-effective campaigns than their macro counterparts. But here’s the catch: success isn’t just about finding them; it’s about building a … Lire la suite
While mega-influencers grab headlines with million-dollar deals, smart brands are quietly building empires through micro-influencer partnerships. With engagemen…
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